Privacy Policy

Shop The Perfect Sofa

Florence Furniture respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, place an order or contact us.

By using our website, you acknowledge that your personal information will be handled as described in this policy. Where consent is legally required, we will request it separately.

Information We Collect

When you visit our website or place an order, we may collect the following information:

Personal details: Your name, billing address, delivery address, email address and telephone number.
Order information: Details of products purchased, order history, delivery preferences and communications relating to your order.
Payment information: Payment status, transaction references and relevant billing details. Payments may be processed securely by third-party payment providers. We do not ordinarily receive or store your full payment card details.
Technical information: Your IP address, browser type, device information, website usage data and information collected through cookies or similar technologies.
Customer service information: Messages, photographs, videos and other information you provide when contacting us about an order, delivery, return, refund or warranty claim.

We only seek to collect personal information that is relevant to the purposes explained in this policy.

How We Use Your Information

We may use your personal information to:

Process and manage your orders and payments.
Arrange delivery and assembly of your furniture.
Contact you about your order, delivery dates or changes to delivery arrangements.
Respond to customer service enquiries and complaints.
Manage cancellations, returns, refunds and warranty claims.
Prevent fraud and protect the security of our website and business.
Maintain business, tax and accounting records.
Improve our website, products and customer experience.
Send promotional emails or other marketing communications where permitted by law and, where required, with your consent.

We will not use your personal information for purposes that are incompatible with the purposes described in this policy without providing appropriate information and obtaining consent where required.

Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal data. Depending on the circumstances, we may rely on:

Contract: To process your order, take payment, arrange delivery and provide customer support relating to your purchase.

Legal obligation: To comply with applicable tax, accounting, consumer protection and other legal requirements.

Legitimate interests: To manage our business, protect against fraud, improve our services and handle customer enquiries, provided these interests do not override your rights and freedoms.

Consent: Where required, for certain marketing activities and non-essential cookies or similar tracking technologies.

You may withdraw consent at any time where we rely on consent as our lawful basis. Withdrawal does not affect processing carried out before consent was withdrawn.

Sharing Your Personal Information

We may share relevant personal information with trusted third parties where necessary to operate our business and fulfil your order. These may include:

Delivery and assembly providers: To deliver and assemble your furniture at the correct address.
Furniture suppliers and fulfilment partners: To process orders, coordinate dispatch and handle warranty or product-related issues.
Payment providers: To securely process payments, refunds and transactions.
Shopify and website service providers: To operate our online store, maintain website functionality and manage orders.
IT, security and analytics providers: To maintain website security, diagnose technical issues and understand website performance.
Professional advisers and authorities: Where necessary to comply with legal obligations, protect our legal rights or respond to lawful requests.

We only share information that is reasonably necessary for the relevant purpose. Where third parties process personal data on our behalf, we take appropriate steps to ensure that suitable data protection arrangements are in place.

We do not sell your personal information to third parties.

Delivery & Order Information

To fulfil your purchase, we may share your name, delivery address, telephone number, order details and relevant delivery instructions with our delivery provider and fulfilment partners.

This information is used to arrange delivery, assembly, delivery updates and any necessary follow-up relating to your order.

Delivery providers may also generate delivery records, including delivery dates, times, electronic proof of delivery and information about the delivery personnel or company involved. We may use relevant records to investigate delivery issues, missing items, damage reports or customer complaints.

Payments & Security

Payments made through our website may be processed by Shopify Payments or other payment providers made available at checkout.

Your payment information is handled in accordance with the relevant provider’s privacy and security practices. We do not ordinarily store full payment card details on our own systems.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Cookies & Similar Technologies

Our website may use cookies and similar technologies to ensure the website functions properly, remember preferences, understand website usage and support advertising where enabled.

Some cookies are necessary for essential website functions, including shopping basket and checkout functionality. Other cookies, such as certain analytics and advertising cookies, may require your consent.

You can manage available cookie preferences through our website’s cookie settings, where provided. You can also adjust cookie settings in your browser, although disabling certain cookies may affect website functionality.

If we use advertising or analytics services, those providers may process information about your interactions with our website in accordance with the applicable settings, permissions and privacy notices.

Marketing Communications

We may send you information about products, offers, promotions and news where permitted by applicable law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us directly.

Unsubscribing from marketing communications will not prevent us from sending essential service messages, such as order confirmations, delivery updates, refund notifications or important information about your purchase.

We will obtain consent where required for electronic marketing and will respect applicable objections and opt-out requests.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer support, handling complaints and meeting legal obligations.

Order, payment and accounting records may need to be retained for periods required by applicable law. Information relating to disputes, warranty claims or legal proceedings may be retained for as long as reasonably necessary to manage those matters.

When personal information is no longer required, we will take reasonable steps to securely delete it or anonymise it, where appropriate.

International Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal data is transferred internationally, we will take appropriate steps to ensure the transfer complies with applicable UK data protection law. This may include relying on an adequacy regulation or decision, approved contractual safeguards or another lawful transfer mechanism.

Further information about relevant safeguards may be requested using the contact details provided below.

Your Privacy Rights

Under UK data protection law, you may have the right to:

Request access to the personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Request deletion of your personal information in certain circumstances.
Request that we restrict the processing of your information in certain circumstances.
Object to certain types of processing, including direct marketing.
Request a copy of certain personal information in a portable format.
Withdraw consent where processing is based on consent.
Complain to the Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please contact us using the details below. We may need to verify your identity before responding to your request.

You can find more information about your rights at the Information Commissioner’s Office website: https://ico.org.uk/

Children’s Privacy

Our website is intended for general consumers and is not specifically directed at children. We do not knowingly collect personal information from children for purposes that are unlawful under applicable data protection legislation.

If you believe a child has provided us with personal information inappropriately, please contact us so that we can review the situation.

Third-Party Websites

Our website may contain links to third-party websites, payment providers or other external services. These websites operate independently and may have their own privacy policies.

We are not responsible for the privacy practices of third-party websites. We encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website functionality, service providers or legal obligations.

Any updated version will be published on this page with a revised date. We encourage customers to review this policy periodically.

If you have questions about this Privacy Policy, how your personal information is used or how to exercise your data protection rights, please contact us.

Email: florence-furniture@outlook.com

We will review privacy enquiries and respond in accordance with applicable data protection legislation.